Geek the Library

What do you Geek?

GeekVerbIt’s Time to Get Your Geek On!

Huntingdon Valley, Wednesday, July 23: Huntingdon Valley may soon add a new verb to their vocabulary—‘geek.’

Huntingdon Valley Library is participating in Geek the Library, a community‐based public awareness campaign. The campaign highlights what people are passionate about and how the library can support them, in an effort to heighten awareness about our library funding and the opportunities available to provide ongoing support.

Geek the Library features educational material that introduces ‘geek’ as a verb, and encourages the public to talk about what they ‘geek’—whether it’s engineering, superheroes or art. The public awareness campaign illustrates the fact that everyone is passionate about something—everyone ‘geeks’ something—and that the library supports them all.

“This campaign is designed to provoke conversation about the vital role that public libraries and librarians play in today’s challenging environment,” said Cathy De Rosa, global vice president of marketing for OCLC, a nonprofit library cooperative which led campaign development and conducted a pilot campaign from June 2009 to April 2010. “We hope it will spark important community discussions about how public libraries can remain strong.”

The awareness campaign features social networking elements, a Web site and grassroots community initiatives to draw attention to the need for continued library support. The campaign Web site,, provides information about how people can get active and support their local library.

Every day, millions of Americans turn to local libraries for educational opportunities, job‐searching resources and entertainment.  Huntingdon Valley Library’s collection use, computer use, and program attendance have all increased steadily over the last four years and we are on track to break records in 2014. At the same time, we are still recovering from State funding cuts.  We depend on the support from the Community to help us maintain and improve the Library. The majority of our funding comes from the Lower Moreland Township, but we also rely heavily on private gifts, donations, memorials and annual support from groups like the Friends of Huntingdon Valley Library and the Women’s Club of Huntingdon Valley.

While most people have visited their public library and understand its important role in their community, many are not aware of what the modern library has to offer or that funding for libraries is heavily influenced by and reliant upon its community members and private donors.

“We want to spread the word about this Library and the many services, programs, and resources available to the Lower Moreland Township Community. Our hope is that we are the first place people come to explore an idea or to prepare for a life-changing event.” said Sharon Moreland-Sender, Library Director.

To date, the Library has shared this campaign by:

  • Presenting the campaign to our staff, Board, Friends and Township Commissioners
  • Visiting local businesses along Huntingdon Pike, inviting them to pose for a Geek Poster
  • Creating personalized Geek Posters for staff, Board members, local businesses and community services…with more to come each month!
  • GeekBrynAthynSharing the Geek Board at the Fire Company Memorial Day Ceremony and Library Open House
  • Taking the Geek Board, stickers and message to the Bryn Athyn Bounty Farm Market
  • Sharing the Geek campaign with the readers of the Midweek Wire MidweekwireGeek

This public awareness campaign hopes to start a conversation about library services and funding to inspire more people to take personal responsibility for keeping their local public libraries vital in their communities.

The campaign will not support or oppose any candidate for public office, nor attempt to influence legislation.  “Geek the Library” is funded by a grant from the Bill & Melinda Gates Foundation and OCLC, a nonprofit library cooperative that provides services to libraries.



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